Responsive Web Design
60% of internet access is occurring on mobile devices.
It’s imperative that your website be mobile-friendly. A “responsive” website achieves this by adjusting to the pixel width of the device upon which it is being viewed. The user experience is rich and engaging on a desktop computer, tablet, smartphone or any other mobile device.
Your Address on the Web
A domain name or URL is the web address where people will go to find your website (example: www.lukerenndesign.com). If you wish to register your domain name yourself, there are many companies that offer this service. I recommend using GoDaddy, HostGator or Dreamhost. These companies offer affordable pricing and good customer service. If you’re interested in more than one domain name, please note that multiple URL’s can be redirected to the same account.
- I recommend purchasing your domain name and web hosting (see below) from the same company. If any problems should arise with your website, it’s easier to troubleshoot the issue with one company rather than two or more.
- It’s a good idea to purchase your domain name and web hosting (see below) for multiple years. Typically, there is a discount for multi-year purchases. If you decide to go with a single year only, set your account to ‘auto-renew’, and make sure your credit card information stays current. Also, do not ignore renewal emails. If you have any concerns, please feel free to forward these emails to me.
Where your website files live
When someone enters your domain name into their browser, the web address will point to a computer where your website files reside. This computer is called a web server. Your website will then load into their browser window.
Logos and other artwork
You’ll need a logo for branding purposes. Typically, a logo appears in the upper left corner of the website and also functions as an additional ‘home’ button. You should provide your logo in a vector based format (.ai, .eps, .pdf). Other ‘flattened’ formats (.jpg) will work, but may require some Photoshop modification.
Besides your logo, you’ll also need some photos for your website. On the homepage, a large photo(s) usually appears as a static image, or as part of a slideshow. It’s a good idea to have additional photos appear throughout your site to enhance the page layout. If you do not have photos, there are stock photography sites that provide beautiful imagery at reasonable prices.
Know your goals
Many clients find it helpful to write down answers to the following queries before their first meeting, so as to clarify what they hope to accomplish with their website.
- Provide a brief description of your business.
- List at least two goals for your website.
- Name three websites that are similar to yours.
Identify what you LIKE about this website.
Identify what you DON’T LIKE about this website.
Identify some things you would do differently.
- Name a website outside of your industry that has a feature that you admire and would like to have on your website.
There are many social media platforms available that allow you to reach large numbers of potential customers. Facebook, Instagram, Twitter, LinkedIn and others, give you access to an audience size you could only dream of a few years ago.
To be successful on these platforms requires a time commitment. There is no magic bullet. There are reasons large companies hire people specifically to operate their social media. Yes, it’s possible to expand your reach strictly through social media advertising, but there’s no substitute for engaging with your customer base, peers and influencers.
I can create an attractive, inviting social media presence for you company and train you how to use these tools to increase your business.